Business messaging solutions
You talk to your customers. We manage the technology.
Praato connects your business to WhatsApp, so you can message your customers from your own systems or the Praato portal.
Why not go to Meta directly?
You can. Any business can connect to WhatsApp through Meta itself. It takes a Meta developer app, business verification, access tokens, webhooks and templates, and it is technical work. See Meta's own guide.
It is slow, too: Meta's approval took Praato almost a month. We have done that work, so you can get on with talking to your customers.
DataGroup, the company behind Praato, is a verified Meta Tech Provider.
How it works
- Message Praato on WhatsApp.
- Praato helps you sign in through Meta's sign-up and verify your business.
- You add your own card to your WhatsApp account for Meta's message fees.
- Praato sets up the Praato portal for your business and gives your team members access.
- You start messaging.
What you get
- Help with Meta setup and business verification
- The Praato portal, where your team members read and reply to your contacts and manage templates, usage and billing
- The WhatsApp API, on every tier
- Help writing templates and getting them approved
- Support
Pricing
No Praato fee on the Free tier, for up to 1,000 messages a month. Grow on the Business tier at R0.05 per message. Every feature comes with both. Meta bills its message fees separately.
Ready to start?
Tell us about your business, and we will take you through the steps above.